Listing photos may be one of the most important marketing efforts that lead to a potential buyer.
Nearly, all buyers use the Internet during the home search process. They usually start looking at homes online before they contact an agent. It’s far more efficient to screen properties by looking at the pictures that have been posted than to make appointments with each homeowner, drive all over town and waste a lot of time looking at homes that would never meet a buyer’s criteria.
- There needs to be enough pictures of a property to adequately represent the home; the South Central KS MLS website allows 36.
- The formatting of the SCKMLS website, like most other listing websites, counts on mostly horizontal orientations.
- Photos should be well-lit so that it is easy to see all of the features of the room. Natural light is preferred over the limitations of flash, but some rooms do present better using flash.
- They may be taken with a wide-angle lens to allow seeing much of the room in one photo – but, it should not be so wide as to cause distortion.
- Large rooms can be taken from different angles to give the buyers a different perspective.
- If not staged prior to taking photos, rooms of occupied homes should be carefully decluttered and arranged for balance and proportion without sacrificing function. The objective is to give the buyer an idea of what the room might look like with their own things in it without too many obstacles of the present owner’s personalization.
- Website photos should be arranged to help buyers visualize the floor plan as if walking through it.
- A tripod can help hold the camera still and level.
- Photos should definitely not be “photoshopped” to modify factual elements like removing power lines.
Everyone occasionally takes a great picture but it doesn’t make them a great photographer. Since the photography can be one of the most important marketing efforts, in some cases using a professional photographer may help promote a property to its most competitive advantage.